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Examine how the Renault Laguna advertisement appeals to its target audience Advertising tries to catch a reader's eye to get them to read the advert and then go out and buy the product advertised. An advertisement in a magazine needs to catch the eye as most people just skim or flick through, so an advert needs bright colours and bold writing. Car advertisers have to face certain drawbacks with cars such as the expense of the car and all the hidden charges that are not thought of until after the purchase of the car. Expenses could include tax or insurance. Car retailers try to overcome this problem by offering free insurance for a period of time.

Our aim and purpose of our products is to deliver first-class snacks to the general public. We done this by making convincing advertisements and packaging, and so on. We make a wide range, or flavours for our fruity flavoured crisps. Some of which are ''Awesome Apple'' and ''Stringy Strawberry''. Although many generations enjoy our produce, the main age target for our crisps is between ten-to fourteen. To influence our targets we have made a variety of different characters to represent our flavours.